One of the most popular rappers Travis Scott has made a huge brand of himself in 2020 with  numerous lucrative partnerships. Even though the energy filled rapper has not dropped an album in over three years, La Flame still sits at the top tier.

Now in a recent study conducted by Complex, Jacques Webster who is known popularly by his stage name as Travis Scott is determined as the most influential person in youth culture.

The publication included the demographics of people ranging from the ages 18 through 34 across America. The interviewee gave the reason for choosing Travis was based on his community outreach, authenticity, brand association, versatility.

One of the interviewed teenager mentioned that the rapper rarely “takes L’s” while other mentioned this to be a “Kardashian-Jenner effect,”

A 31-year-old man cited the reason for the rapper being most influential because “he has a mad range of influence across all kinds of subjects. He is not limited to just one or two.”

Travis had collaborated with Sony PlayStation, McDonald’s, Epic Games, Nike and many more for which he could have influenced the masses. With such a huge number of brands trusting him with their products, he surely is the most influential among the youth.

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