Star Sports Forays Into Esports To Broadcast BGMI

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Star Sports has partnered with NODWIN Gaming to broadcast the BATTLEGROUNDS MOBILE INDIA (BGMI). Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English.

Esports in India is a fast-growing segment which has seen accelerated adoption over the last two years. Sanjog Gupta, “Esports has immense headroom for growth in India when compared with its status in evolved markets around the world. It is also gaining prominence in the ecosystem as a competitive sport. Esports competitions have already developed a niche following on digital platforms.

As the preferred destination for sports fandom. Star Sports is always looking for opportunities to engage fans, galvanise communities and recruit new audiences. Our partnership with Nodwin Gaming seeks to shape the future of Esports in India. By introducing high quality competition to millions of TV viewers around the country. It will hopefully fuel fandom for Esports amongst gamers and elevate aspiration amongst athletes,” he added.

The addition of Esports in global multi-sporting events like the Olympics, Asian Games, and Commonwealth Games. A strong testament to the growing stature of the sport worldwide. As a part of this collaboration, Star Sports and NODWIN Gaming plans to capitalise on the traditional sports-viewing audience. Have the opportunity to tap into the casual gamers pool living across the country, showcasing the potential of pursuing a career in Esports.

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