Youtube CEO and the first Marketing Manager of Google Susan Diane Wojcicki shared a blog on YouTube’s 15th anniversary. Fascinated by Roddy Ricch’s work, Susan Wojcicki officially announced that YouTube will be partnering with Music Industry.
Here’s what she tweeted: “Loved seeing @RoddyRicch and @lyorcohen talking @youtubemusic in Billboard Mag. We’re partnering with the music industry to grow revenue, break artists and promote new music”
YouTube has helped many music artists by providing them a platform and paying them with advertisements and subscriptions. YouTube says that it paid more than $3 billion to the music industry in the last 12 months.
“YouTube offers twin engines for revenue with advertising and subscribers, paying out more than $3 billion to the music industry last year from ads and subscriptions.”
Further, YouTube said that it wants to partner with music industry with an aim to break new artists, promote music and to support & amplify their work.
Besides this, the blog included the names of artists like Justin Bieber, Billie Eilish, OK Go and Lil Nas X who advanced their creativity through YouTube and thus, YouTube wants to help upcoming artists by partnering with the music industry. Check the whole blog here.
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