Indian Rapper Badshah has signed an exclusive global deal with popular entertainment company Universal Music Group (UMG).
As a part of the signed multi-year agreement, Badshah will partner exclusively with the entertainment company across all prospects of his career. This will include his future records, music publishing rights for non-film compositions, brand licensing and partnerships.
The group shared the news of agreement on Thursday and mentioned that Badshah will be collaborating with some of the most popular artists in the world. His first track from the deal will be released further down this year.
With the announcement, Sir Lucian Grainge, Universal Music Group, Chairman & CEO said: “UMG has always been a company that has embraced musical pioneers and is deeply committed to supporting artist culture from around the world.
“We are delighted to partner with Badshah, one of India’s most respected and popular artists, for the next phase of his career, as we put the weight of our global company behind him to introduce his music to new audiences worldwide.”
Excited about his partnership with UMG the rapper said in a statement, “I am super excited for this new episode in my life. It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene.
“Indian culture has music in its blood, from its melodies to its instruments. I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation.
“I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.”
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