Bhuvan Bam is one of the most prominent YouTuber of India. He is always seen to influence in right direction. Bhuvan is the first individual creator to achieve 10 million subscribers.
Bhuvan is recognized as one of the most successful influencer. Currently, he has 19.3 million subscribers. Besides his comedy videos where he enacts himself playing different characters, he is also fond of singing. Bhuvan has made numerous songs over the years.
Bhuvan is lately seen very active in exploring new entrepreneil ventures than his YouTube channel. He recently launched a range of printed facemasks under BB Ki Vines’ Official Fashion line, ‘Youthiapa’.
Myntra announces YouTube sensation Bhuvan Bam as its first digital brand ambassador to further engage with the brand’s fashion-forward, and tech-savvy customers, starting this festive season.
Both Myntra and Bhuvan will create content which will give brand more recognition in their already strong young market. The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra’s efforts of tapping into the fashion-centric audiences and beyond.
On this announcement, Bhuvan said “I look forward to creating quirky yet relatable fashion-focused content with Myntra that will help countless young people comfortably and confidently express themselves through fashion. I am extremely proud to contribute to Myntra’s vision of powering the fashion tastes and preferences for an entire generation of people coming through.”
Speaking about this new announcement, Harish Narayanan, Head of Marketing, Myntra, said, “Bhuvan is a welcome addition to Myntra’s efforts to reach out to the digital-savvy consumers in the most engaging way. There has been a shift in audience behavior in the new normal, leading to a discernible rise in digital content consumption. Bhuvan’s all-pervasive appeal will further complement our holistic approach towards dominating different mediums and cement Myntra’s position as India’s favorite fashion and lifestyle platform ahead of the eagerly-anticipated festive season.”
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