Pop singer Justin Bieber who is on a vacation with his wife Hailey Bieber took on his social media to show off his new hairstyle. In the posted pictures the Peaches singer was seen flaunting dreadlocks while sunbathing with Hailey.

But this didn’t go well with netizens as they called out the musician for his new hair transformation calling it cultural appropriation.  In a report in The Guardian, Stephanie Cohen, co-founder and legal and political organiser at the Halo Collective expressed her disagreement with the hairstyle.

“When I see a white person in mainstream media sporting a black hairstyle, it makes me angry… I’m angry because this standard does not exist when a black person simply wears their hair in this way. You can’t just wear something so historically significant and ignore the struggles behind what the hairstyle purports.”

“My reasoning and understanding of someone wearing something not specific to their culture or ethnicity is that if they cannot speak for black or minority rights [and] be a consistent ally – then they have no right to wear something like locs,” Cohen added.

“People still face hair discrimination and stigma for their hair choice. … You can face discrimination by your employer or school. [Bieber] is seen as a dilettante, a person who’s dipping his toe in the culture, without any real commitment or knowledge of the style’s history,” Irene Shelley, editor of Black Beauty and Hair magazine was quoted as saying.

“It is said that East African Mau Mau warriors wore their hair in a matted style that British colonialists found ‘dreadful’.” Shelley added.

Even the comments section for the post showed disappointment to the new hairstyle.

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