Popular Youtuber Be You Nick is now the brand ambassador and creative chief of clothing brand Kra Life in India, he made this announcement at an event in Pune.
Nikunj Lotia better known as Be You Nick is an Indian comedy YouTuber. Nikunj is from a Gujarati family, born in November 1989 in Mumbai, Maharashtra. He was creative and passionate about acting since his childhood and he was never camera conscious. Nikunj completed his graduation from the Sir J.J. School of Architecture in Mumbai.
In the initial days, he used to record and upload short comedy videos from his phone. As YouTube is not suitable for such form of videos back then those videos failed to earn him popularity. Later on, he borrowed a tripod from one of his friends, giving the videos a professional look. He started facing a financial crisis at that time, so he started to work at a nearby bar as a bartender.
For almost a year Be You Nick lived in Goa, looking for better occupational options, which failed and he lost even more money at Goa. Although the financial conditions of his family were not stable, they somehow managed to provide him backend. In spite of all the struggle, Be You Nick never stopped uploading videos on YouTube.
Be You Nick’s video titled “BYN: Response Video – India vs South Africa – Mauka Mauka” which he posted on May 31, 2017, went viral and his channel began to grow. Soon after he started his career as a full-time YouTuber. Currently, Be You Nick has 4.56 million subscribers, with over 818,197,589 views and his official Instagram account has 1.7 million followers.
Be You Nick has a wast fanbase as of now, he is been working with many famed brands. Nick is well-known for his passion for emerging subcultures which include gaming, hip-hop, street football, graffiti & building the community. Recently in a fan meetup in Pune, he launched the Kra Life clothing brand in India and he became a brand ambassador and creative chief of the brand.
Streetwear fashion, Outwear, Topwear and Bottom Wear of Kra Life are its main selling products. Kra Life has an insurgence of street-culture in India. The products of Kra will be shipped within 7-10 working days and the Cash on Delivery option is available for the customers.
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