Surprises after surprises, MrBeast never fails to amuse us with his insane ideas. He last year expressed that he wanted to invest in new creators and help them blow in exchange of equity or returns from their business.
Today he just made it come true. With a $2 million investment of his own, he will offer creators up to $250,000 in exchange for a stake in their channels. The fund be given to creators will be called as Juice Funds, MrBeast has a minority stake in this new company called Creative Juice.
“We’re gonna make sure we find [creators] that actually need a giant cash inflow and aren’t just trying to go buy a Lamborghini,” Donaldson told The Information.
Creative Juice will be an equity-based financing firm that will help beginner and struggling YouTube content creators. The firm will focus on new creators by offering financial backup and mentorship.
The company will also be involved in the development of certain tools that will help creators track their performance and help them function better.
As of now, neither MrBeast nor the co-founders have revealed any more details about the functioning of this model. Also there are no details about when this program will start.
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